Thursday 28 May 2015

The Engagement Coach - Explainer animation for employee engagement

One of my clients has launched their new business' website which has one of my animations on grin emoticon Go Check outhttp://www.theengagementcoach.co.uk/ it's a really lovely design!
Last month I made this animation for The Engagement Coach. Basically they teach managers how to help their employees to be happier and create better work environments. Amrit who hired me is a really nice guy and genuinely cares about making better working environments for people. He also gave me a lot of creative freedom with the animation as he wanted an explainer animation that looked different and stood out.
So I developed this ethereal animation style and used human hand metaphors to suit the abstract concepts within employee engagement. The colours and rendering of the animation area also designed to compliment the existing brand.
For those interested in more technical parts - the hand animation was rotoscoped in After Effects from video footage of mine and my partner's hands. I also included a few particle effects and lots of layer style glow.